Posts in Trademarks
What Coca-Cola Teaches about Trade Secrets versus Patents in Selecting Intellectual Property Strategies

Explore how Coca‑Cola's choice to protect its famous recipe as a trade secret—rather than a patent—offers valuable IP lessons for businesses. Coca-Cola’s strategic choice to protect its iconic recipe through trade secrets over patents provides useful insights for modern entrepreneurs and tech companies looking to maximize their intellectual property assets and develop an effective IP strategy.

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When the First Amendment Intersects with the Lanham Act for Trademark Protections

Traditionally, product or brand-placement within a TV series or movie—think Spielberg’s E.T. and Reese’s Piecescandies—requires a license or agreement with the brand to avoid legal issues arising out of trademark. But that’s not always the case. As Pepperdine and Duke have learned in recent months, the intersection of the 1st Amendment with the Lanham Act is a completely different matter.

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