Trade dress includes the visual appearance of a product, its design, or packaging. As with trademarks, trade dress signifies the source of a product. Misuse of a company’s trade dress often results in confusion among consumers.

We represent plaintiffs and defendants in trade dress litigation in federal and state courts. We also handle claims that often accompany related claims, such as unfair competition, business disparagement, and trademark infringement.

Trade Dress Enforcement

It is important for companies to take steps to protect their trade dress. Beyond that, a company can be diligent in protecting its rights through, for example, monitoring for potential infringement and addressing disputes as soon as they are discovered.

Trade Dress Law/Trade Dress Protection

Trade dress enforcement does not necessarily require litigation. If a trade dress dispute arises, there are a variety of strategies, ranging from informal negotiation and settlement discussions to immediate court intervention when necessary. Seeking a temporary restraining order or injunctive relief is a common strategy to prevent further infringement.

As an IP and business litigation law firm, our trade dress litigation lawyers can assist with advising on trade dress litigation legal issues. See our IP and Business Litigation service line page for additional information about trade dress litigation legal services.

Local Counsel for Trade Dress Litigation Matters

We also act as local counsel to out-of-state plaintiffs and defendants involved in trade dress litigation in federal and state courts in Texas. See our local counsel litigation page for more details.