How are Brands Protected Globally?

In the information age, companies have the ability to reach potential consumers worldwide through social media, email campaigns, and Internet marketing, as well as through traditional marketing channels. However, opportunistic and unscrupulous people use many of these same tools to sell counterfeit goods and trade on the good names and strong brands of others.

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Do Trademarks have to be Registered?

Trademarks are intellectual property rights that can be established in common law, without the need for registration. However, registration of a mark at either the state or federal level provides important benefits. Registration creates a public record of the claim to those rights providing notice to third parties, which is important in a dispute regarding those rights.

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What are Trademarks?

Trademarks serve as “source identifiers” to consumers about where a particular product or service is derived from. Most commonly, trademarks consist of a word, phrase, and/or design. However, a trademark can also be a sensory mark such as a color, sound, or even a scent, that—due to its distinctive use—becomes a symbol of a company, product, or service.

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What are the Basics of Trade Secret Law?

Studies indicate that trade secrets are the most prevalent form of intellectual property protection. Historically, trade secrets prevented foreign enemies from obtaining covert military advancements. Today, trade secret protection extends to many types of information, including a design, compilation, formula, research, strategy, technique, practice, instrument, pattern, process or even sometimes a customer list.

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How are Trade Secrets Protected?

Unlike other forms of intellectual property, trade secrets are not registered. The USTA definition tells us that, in order for the right in a trade secret to exist, it must be:

• valuable because others don’t know about it;

• something others can’t get the information about without obtaining it from the owner; and

• kept a true secret by the owner taking active and reasonable measures to protect it from becoming publicly known.

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What Are Inter Partes Review Proceeding?

Inter partes review is a trial proceeding conducted at the Board to review the patentability of one or more claims in a patent only on a ground that could be raised under §§ 102 or 103, and only on the basis of prior art consisting of patents or printed publications. For more information regarding inter parties review proceedings, see our post: What are the basics of patent inter partes review proceedings?

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What are the Basics of Patent Law?

The United States has the oldest existing patenting system in the world. Since its inception, the U.S. Patent and Trademark Office (USPTO) has enjoyed a steady increase in the number of patent applicants both from domestic and foreign inventors. To date, the USPTO has issued over 7,000,000 patents spanning a vast number of different technologies.

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What are the Intellectual Property Law Differences Between U.S. IP Law and Foreign IP Law?

U.S. patents and trademarks do not generally provide protection in other countries. Some U.S companies have found that foreign manufacturers copy their products, packaging, brochures, and logos. For this reason, those U.S. companies seek patent, copyright, and trademark protection in potential foreign markets in advance of exporting their products to those markets or launching a branding program.

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