What are Trademarks?
Trademarks serve as “source identifiers” to consumers about where a particular product or service is derived from. Most commonly, trademarks consist of a word, phrase, and/or design. However, a trademark can also be a sensory mark such as a color, sound, or even a scent, that—due to its distinctive use—becomes a symbol of a company, product, or service.
“Service Marks” refer to marks used in connection with offering services, rather than products. However, the term “Trademark” is used interchangeably to refer to marks used on both products and services.
Examples of well-known trademarks include:
• the “swish” symbol for NIKE® products
• APPLE® for computer-related products and services
• the lion roar for motion pictures by Metro-Goldwyn-Mayer Lion Corp.
Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.
This article is provided for informational purposes only and does not constitute legal advice. For guidance on specific legal matters under federal, state, or local laws, please consult with our IP Lawyers.
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