Impersonation and username squatting have increasingly become a common problem for companies today. As companies strive to maintain an online presence, they often become vulnerable to unwanted online behavior like impersonation and username squatting. Impersonation generally refers to the improper use of a username on social media platforms with the intent to mislead others into believing that the account belongs to another (e.g., user registers an account under a celebrity name and proceeds to post updates as if they were that celebrity). In contrast, username squatting typically involves the preemptive registration of a specific username or account, with no genuine intention to use that account, followed by attempts to sell the username back to the affected/named party at an inflated price. Another strategy is to divert online traffic that otherwise would have gone to the victim of username squatting.

For more information, see our blog post, What is username squatting and how do you stop online impersonation?

Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.

This article is provided for informational purposes only and does not constitute legal advice. For guidance on specific legal matters under federal, state, or local laws, please consult with our IP Lawyers.

What is Online Impersonation and Username Squatting?

Intellectual Property Attorneys

Phone - 214.367.6000