What are the Legal Requirements for Online Sweepstakes, Online Games, and Online Contests?
Online sweepstakes, games, and contests have become increasingly popular thanks to the widespread use of social media and iOS applications. Companies, however, often overlook the need to include proper documentation and guidelines required by state or federal laws. Moreover, today’s new technology often allows for web/app users to submit cloned entries or otherwise circumvent online rules. Likewise, the collection of personal information for sweepstakes, online games, and contests may trigger a variety of entirely different legal issues, often unbeknownst to the host company. Care should be taken before launching new sweepstakes, games, or online contests, particularly since these measures may be regulated differently on a state-by-state basis.
For more information, see our blog post, Online Sweepstakes Legal Issues.
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This article is provided for informational purposes only and does not constitute legal advice. For guidance on specific legal matters under federal, state, or local laws, please consult with our IP Lawyers.
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