Trade Dress Protection

Term: Trade Dress Protection

Definition: Protection for the overall appearance and image of a product or service, similar to trademark protection but focusing on visual elements rather than words. Trade dress excludes functional elements and requires a showing of secondary meaning if the trade dress is extended to the product itself.

---

Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.

This article is provided for informational purposes only and does not constitute legal advice.