Substantive Reasons for Refusal

Term: Substantive Reasons for Refusal

Definition: There are several substantive reasons for refusing registration of a mark, including for example: likelihood of confusion; primarily merely descriptive or deceptively misdescriptive of the goods/services; primarily geographically descriptive or primarily geographically deceptively; misdescriptive of the goods/services; primarily merely a surname; or mere ornamentation.

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