Mere Descriptiveness

Term: Mere Descriptiveness

Definition: The grounds for refusing to register a trademark because it merely describes some aspect of the goods or services without identifying or distinguishing the source of those goods or services. Descriptive marks must have acquired secondary meaning to be protectable.

---

Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.

This article is provided for informational purposes only and does not constitute legal advice.