Dilution

Term: Dilution

Definition: Weakening or devaluation of a famous trademark when a similar or identical trademark is used in commerce, even with unrelated goods or services. Owners of famous marks have superior rights to restrict the use by third parties that dilute (blurring or tarnishment) of the famous mark.


Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.

This article is provided for informational purposes only and does not constitute legal advice.

Lindsey Leist