Likelihood of Confusion

Term: Likelihood of Confusion

Definition: In trademark law, the possibility that consumers may mistakenly believe that goods or services emanate from a source different from their actual source because of similarities between the marks; overlap in customer base, channels of trade, and forms of marking; or intentional copying, for example.

---

Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.

This article is provided for informational purposes only and does not constitute legal advice.