Genericide

Term: Genericide

Definition: When a trademark becomes generic and no longer protectable.  Examples include Aspirin, Heroin, Cellophane, Butterscotch, Touch-Tone, Escalator, Trampoline, Thermos, Dry Ice, Kerosene, Laundromat, Linoleum, App Store, Xerox, Yo-Yo, Zip Code, Zipper, TV Dinner, and Video Tape.     

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