Branding

Term: Branding

Definition: The process of creating a unique or distinctive source identifier for a product or service in the minds of consumers.  This can be accomplished through a word mark, an image or logo, and/or a tagline.  Sounds, colors, product appearance and packaging, and other identifiers can also be used to establish a brand.

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Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.

This article is provided for informational purposes only and does not constitute legal advice.