A trademark protects the goodwill a company or brand has built surrounding themselves as a source of goods or services by establishing intellectual property rights in any word, phrase, and/or design that serves to identify the source of the product or service in the eyes of consumers. Holding the rights in a trademark prevents others from using the mark in relation to those applicable goods or services. This allows the company or brand to avoid any lost sales, unfair competition, and dilution or smearing of its good name. For more information, see our post, What does a trademark protect?

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What Does A Trademark Protect?

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