How Can I Protect My Brand?
Six Steps to Secure Better Brand Protection
In the same way protections exist for physical assets, businesses can proactively protect their valuable intellectual property rights. Below are six non-exclusive steps you can take in 2025 to more effectively protect your brand.
Be wary of trademark scams - Typographical errors, unsolicited contact, and unknown senders are all indications you may have stumbled into a scam. External links should also be avoided. When in doubt, contact trusted IP counsel.
Protect your profits from knockoffs - Federal registration provides notice to the public of ownership of a mark, makes it less onerous to enforce a mark in federal court, and is often required to submit an infringement complaint (or “take down”) online. Additional action can be taken through the filing of a Uniform Dispute Resolution Policy proceeding, or in federal court under the Anti-cybersquatting Consumer Protection Act.
Consider “Brand Gating” - If your goods are offered through Amazon, consider participating in Amazon’s Brand Registry program which allows businesses to identify trademark infringement and/or counterfeiting before such goods are posted on the platform.
Police the Market - The holder of a trademark must remain active in policing unauthorized use of the mark to prevent a reduction in goodwill or even the risk of the mark becoming generic.
Create enforcement policies - This can look like targeting misleading search results, protecting against trade secret leaks, or policing for counterfeits.
Take social media infringement and dilution seriously - Unauthorized use of one’s marks in social media can cause serious harm and should be addressed. Likewise, use of a mark on social media prior to its registration can result in a “race to the USPTO.” Companies considering (or in the middle of) a social media launch or viral episode should consult an attorney to help prevent the loss of their creative work to trolls and opportunists.
For more information about protecting your brand, see our blog post Six Steps to Secure Better Brand Protection.
Klemchuk PLLC is a leading IP law firm based in Dallas, Texas, focusing on litigation, anti-counterfeiting, trademarks, patents, and business law. Our experienced attorneys assist clients in safeguarding innovation and expanding market share through strategic investments in intellectual property.
This article is provided for informational purposes only and does not constitute legal advice. For guidance on specific legal matters under federal, state, or local laws, please consult with our IP Lawyers.
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