This week in Leaders in Law, we are talking with Gabriela Noemí Smith, the founder of GNS Law and the Exit-Ed Podcast.

This week, we are talking with Stacey Brown Randall, the founder of Building a Referable Business  and author of Generating Business Referrals Without Asking.

The start of a new business endeavor is an exciting time, with grand plans and ideas for future expansion. But too many businesses ignore (or are unaware of) some of the more important aspects of business name and brand selection, and it ultimately costs them a great deal.